The survey also found that 62 per cent of the respondents feel that listening to personalities (celebs, experts, etc) makes them feel closer to the host. Spotify Wrapped 2020 unveiled for listeners around the globe “We've seen a 1,100 per cent year-on-year growth in Hindi podcast on Anchor,” Spotify said. Spotify also witnessed a growth in Hindi-language podcasts on its platform Anchor in India. “Night is the most popular time of day for podcast listening, and afternoon is the least popular,” it added. According to the report, 50 per cent of listeners prefer to listen to one episode of a podcast per week. The survey further detailed the listening habits of users in India. “18-24-year-olds formed the largest audience of those who listened to a podcast on Spotify the first time this year,” as per the survey. Spotify is testing Stories feature with playlists: Report Night versus afternoon

The platform also gained many first-time podcast listeners this year. This is where podcasts helped listeners relax.

“Podcast listening is growing in India, and this medium is a great way for listeners to discover the enriching and entertaining content they want,” Spotify said in a blog post.Īccording to the survey, 46 per cent of the respondents “felt that they have only a bit of time, or none at all, to do the things they liked.” Nearly two-thirds of the respondents wanted more time for activities like general entertainment, relaxation, or learning new things. According to the survey, podcasts are gaining popularity among Indian users. Audio-streaming platform Spotify conducted a survey with YouGov in India to better understand the listening habits of users.

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